Privacy Policy
Last Updated: January 2026
This Privacy Policy ("Policy") applies to labellevallee.ca ("Website") and explains how we collect, use, disclose, and safeguard your information. Please read this Policy carefully. If you do not agree with our practices, please do not use this Website.
Information We Collect
We collect information you voluntarily provide, including:
- Personal Information: Name, email address, and contact details when you register, subscribe, or contact us
- Technical Information: IP address, browser type, operating system, and device identifiers
- Cookies and Tracking Data: Unique identifiers stored on your device to recognize you on repeat visits
- Usage Data: Pages visited, time spent on site, click patterns, and referral sources
We do not collect sensitive personal information such as financial account numbers or government-issued IDs. However, linked casinos and sportsbooks may collect such information independently.
How We Use Information
We use collected information for the following purposes:
- Providing, maintaining, and improving our Website and user experience
- Affiliate tracking and commission attribution for referrals to partner sportsbooks and casinos
- Analytics and performance monitoring to understand user behaviour and optimize content
- Sending promotional updates, newsletters, and marketing communications (with your consent)
- Complying with legal obligations and detecting fraudulent activity
Cookie Policy
Our Website uses cookies and similar tracking technologies:
- Essential Cookies: Required for basic Website functionality
- Analytics Cookies: Track user behaviour to improve site performance
- Affiliate Cookies: Monitor referrals to partner sportsbooks and casinos for commission tracking
- Marketing Cookies: Enable retargeting and personalized advertising
You may opt out of non-essential cookies through your browser settings or by selecting "Manage Cookies" on our Website. Disabling cookies may limit certain features. For more information, visit aboutcookies.org.
Third-Party Links
Our Website contains links to third-party sportsbooks, casinos, and affiliate partners. We are not responsible for their privacy practices, security measures, or content. We strongly encourage you to review their privacy policies before providing personal information or engaging in gambling activities.
Responsible Gambling: If you struggle with problem gambling, please visit Gambling Therapy or contact Canadian Council on Gaming Regulation for support resources.
Your Rights
Under Canadian privacy laws (including PIPEDA and provincial privacy legislation), you have the right to:
- Access personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your personal information (subject to legal retention requirements)
- Withdraw consent to marketing communications at any time
- Opt out of analytics and tracking (except essential functions)
- Lodge a complaint with your provincial privacy commissioner
To exercise any of these rights, contact us using the details below.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Policy. Specifically:
- Account and registration data: Retained for the duration of your account or as required by law
- Analytics and usage data: Retained for up to 24 months
- Affiliate tracking data: Retained for the duration of applicable affiliate agreements, typically 7 years for tax/audit purposes
- Marketing communications: Retained until you unsubscribe
We may retain certain information longer if required by Canadian privacy laws or gambling regulations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about our data practices, please contact us:
Email: [email protected]
Website: labellevallee.ca
Jurisdiction: Canada
We will respond to your inquiry within 30 days. If you are unsatisfied with our response, you may file a complaint with your provincial privacy commissioner.
This Privacy Policy may be updated periodically. Continued use of the Website following modifications indicates your acceptance of updated terms.